Backend Blitz
Reactivate the pipeline you already paid for. A direct re-nurture sequence that turns dead leads into booked calls in weeks, not months.
Saulna — Growth Infrastructure
Own the engine that
creates your demand.
Finance and marketing agencies don't have a lead problem — they have an infrastructure problem. We install the in-house demand-generation and sales systems that turn inconsistent deal flow into a machine your team owns and runs.
Built on the exact systems we — and our clients — run every day.
0
Appointments booked in a single client pipeline
0
Sales calls completed in 60 days for one client
$0K+
Collected on one client offer in engagement deposits
4+
Niches installed: funding, CPA, agency & local
The Film
See exactly how the system works.
A full walkthrough of how we diagnose bottlenecks and install the engine — narrated by the founders.
Walkthrough film in production.
In the meantime, the fastest way to see it is a live consultation.
The Real Problem
You're renting the most important part of your business.
Most agencies and consultants outsource the one thing they can't afford to outsource: the engine that creates demand. The result is a business that looks fine until the month it doesn't.
01
Single-source fragility
One channel carries the whole company. When referrals dry up or an ad account dies, revenue dies with it.
02
Agency dependency
You pay to rent results. The agency keeps the playbook, the data, and the leverage. When they leave, your pipeline leaves too.
03
Stepped-on, stale leads
Vendors resell the same list to fifty brokers. By the time you call, the prospect has been pitched ten times already.
04
The founder bottleneck
Every deal runs through you. Growth plateaus the moment your personal bandwidth does — and the rollercoaster never stops.
Acquisition Ascension — The 90-Day Install
We don't sell leads. We install the system that produces them.
Four in-house systems, built around your offer and your market, installed and handed to your team. Same frameworks we use to fill our own calendar — and our clients' calendars across funding, CPA, agency and local niches.
Direct Ad Strategy
Creative-led paid acquisition built for your exact offer — with a funnel that filters the tire-kickers before they ever reach your calendar.
The EZ Funnel
Targeted cold outbound on fresh, exclusive lists — booking qualified calls at near-zero cost while the rest of the system compounds.
Conversion Systems
Qualification, nurture and sales SOPs plus KPI tracking — so more of the calls you book actually close, and you can see why.
PHASE 01
Foundation
Diagnose the bottleneck, lock your offer and ICP, map the ecosystem.
PHASE 02
Setup
Build the systems and assets, install tracking, launch the first channel.
PHASE 03
Execution
Run it, read the KPIs, optimize against real data, compound what works.
PHASE 04
Scale & Handoff
Train your team, transfer ownership, leave you running it without us.
In-House By Design
Agencies rent you results. We install the asset.
The old way
Agencies & lead vendors
- You never own the system — they keep the playbook and the data.
- Leads are resold and stepped-on, cold before you dial.
- One-size-fits-all funnels that ignore your ecosystem.
- A black box — you can't see what's working or why.
- When they leave, your pipeline collapses overnight.
The Saulna way
In-house systems
- Your team owns every asset, script, tracker and data point.
- Fresh, exclusive pipeline — never resold to anyone else.
- Built around your offer, your ICP and your messaging.
- Full KPI transparency — you see every number that matters.
- You keep running it — and scaling it — long after we're gone.
Receipts, Not Adjectives
Real systems. Real pipelines. Real numbers.
Screenshots are pulled from live client systems. Client and contact names are redacted to protect privacy.
Redacted
319
Appointments booked in a single client acquisition pipeline.
CRM — Opportunities board
Redacted
185
Sales calls completed in a 60-day window — 213 booked.
Calendar — 60-day analytics
Redacted
$33,340
In engagement letters & deposits for a tax / CPA client offer.
CRM — Tax preparation pipeline
Redacted
166
Opportunities tracked across a CPA client's monthly offer.
CRM — Monthly CPA offer
Redacted
100
Funding opportunities moving through a staged acquisition system.
CRM — Acquisition / funding
Redacted
+42
Followers in week one for a brick-and-mortar gym's content system.
Client — week-one update
In Their Words
Operators who own their systems now.
Full video testimonials from clients across funding, credit, tax and local business.
James
Credit & Business Funding
Installed an in-house acquisition and sales system to scale a funding offer — pipeline and bookings now run without depending on an outside agency.
Watch the testimonialDiamond
Credit Repair & Funding
Stood up a setter team and booking system that produces first appointments fast — a repeatable engine instead of one-off referral wins.
Watch the testimonialKingsley
Tax & CPA
Built a monthly acquisition pipeline for a CPA offer — turning intro calls into engagement letters and deposits with full KPI visibility.
Watch the testimonialAlec
Brick & Mortar Gym
Put a content and acquisition system in place that grew the audience fast in week one — and gave a clear plan to keep compounding it.
Watch the testimonialMore wins, in their own words. Watch the full library of client testimonials.
View on YouTubeBuilt By Operators
"A company should not outsource the part of itself that creates demand."
Saulna started where most of our clients are now — generating demand for other people's offers and realizing the acquisition engine was too valuable to hand away. Craig and Derrius met in Tampa as growth partners, then stopped renting their work out and started building systems businesses could own and run themselves.
We learned the way that actually sticks: by stress-testing real systems until the bottleneck showed itself — pivoting when a platform collapsed, building our own software out of real market pain. Motion is only useful when it exposes what's broken. That's the discipline we install.
Craig Johnson
Co-Founder
Acquisition systems, offer strategy, and client install.
Derrius York
Co-Founder
Sales systems, conversion, and team development.
Straight Answers
The questions we get before every consultation.
Neither. We don't sell you leads and we don't run a black box on your behalf. We install the acquisition and sales systems inside your business and hand every asset to your team. You own the engine.
We build it with you over 90 days — systems, SOPs, KPI trackers, trained operators — then transfer ownership. By the end your team runs and scales it without us.
No — and anyone promising guaranteed results is selling you something. We show you the exact systems we and our clients run. What you get out of them depends on your offer, your market and your execution.
Established finance and marketing agencies and B2B consultants with a proven, high-ticket offer and inconsistent deal flow — people ready to own their acquisition instead of renting it.
Agencies rent you outcomes and keep the engine, the data and the leverage. When the relationship ends, your pipeline ends. We install the engine in-house so it stays yours — aligned to your ecosystem, not a generic template.
In-house systems for paid, outbound and backend acquisition; qualification and sales SOPs; KPI tracking; trained team members; and full ownership of your data and process.
The Next Step
Book a 1-on-1 consultation.
A direct conversation about your current acquisition, where the bottleneck actually is, and whether installing an in-house system is the right move for your business. No pitch theatre — clarity.
- We diagnose where your deal flow breaks.
- We map which systems your situation needs.
- You leave with a clear gameplan — fit or not.
Results referenced on this page are specific client outcomes and are not typical or guaranteed. Client identities have been redacted to protect privacy.